| Ron to overtake Becks? |
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Cristiano Ronaldo has the potentoial to replace David Becham as the footballer who earns the most money from endorsements following his world record move to Real Madrid, experts say."There is certainly a vacancy for a football central brand rigth now," Said Simon Chadwick, professor of sport business strategy and marketing at coventry University in England. "Beckha, becoause of his age and the stage of his career, has lost it. And Ronaldo is ideally placed to assume the mantle of 'brand Beckham', especially among young kids and teenagers,"he added. The 24-yea-old Portuguese winger has alredy apperaed bare-chested in adverts for Pepe Jeans, a well as in campaigns for Nike, Coca-Cola, the Video game FIFA Street 2 and Indonesian energy drink Extra Joss.
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